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OCTOBER 26, 2025 | HIGH POINT — Perhaps the most interesting news to surface at this High Point Market wasn’t about product or design trends at all. It was about strategy and real estate, a story unfolding quietly inside one of downtown’s most recognizable landmarks.
Inside the former Red Lion Hotel, Asset Manager Tim Moore and his team at HDDA LLC are orchestrating a complex turnaround that could redefine how space is used at the heart of the market.
What began as a distressed hotel has evolved into a mixed-use concept blending showroom, hospitality and residential living, a development tailored to the rhythms of the furniture industry’s most important event.
Furniture Today
The owners of the former Red Lion Hotel in High Point are leaning into the city's furniture history with the transformation of the property into showroom space, with the potential for condominiums.
New York hotel developer and asset manager HDDA LLC had planned to work with developer Simon Burgess and his Mayfair Hospitality group on a $17 million project to turn the vacant 252-room hotel into 131 luxury hotel rooms and 65 apartment homes.